What is enablement & Why do you need it?
Enablement is providing your team with the necessary tools, content, training, and guidance to effectively engage with buyers/donors throughout the time you are cultivating a relationship, aka "the cycle," ultimately allowing them to efficiently secure opportunities more successfully. It involves equipping team members with the knowledge and resources needed to effectively interact with customers/donors and prospects at every buying/donation journey stage.
Content: Who gets what & when?
Marketing invests time and resources to promote your cause, but donors need personalized reasons to give. Collaborate with the development team to tailor content that resonates—showcasing financial impact for one donor or sharing a recipient's story for another. It not only matters what you provide, but when you provide it. Map out the donor profile and align it with content.
Training
Tim Ferris's book, "The Tribe of Mentors," speaks of the benefit of questions. He calls out that the focus is the order of the questions. When speaking with a prospective donor, how do you earn the opportunity to ask for the gift? Together, we can map out the process to get the right results
Everyone needs a coach - everyone
"A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be." - Rosalynn Carter.
A coach keeps you focused on the message and encourages you when self-doubt creeps in. A good coach will also hold you accountable for your actions. Coaching is essential for any organization to achieve and exceed its goals. What are you coaching for? How do you set the expectations? How do you align with the vision?
Contact us for a complimentary consultation on your enablement needs
At Curated Edge, we want to learn your goals so that we can create an experience unique to you. Everything starts with a conversation.